Wine Paris 2026

The most important international wine fair has just come to a close, and this year once again Rallo Azienda Agricolatook part with the Sicilian delegation, supported by IRVO (Regional Institute of Wine and Oil), to share our vision of Sicilian wine with the world.

“It is important for us to participate in this fair,” explains Andrea Vesco, “because it is the leading international trade fair in the sector, the one experiencing the strongest growth and establishing itself among both producers and buyers.”

Wine Paris represents a key meeting point for the world’s finest producers and importers, distributors, sommeliers, journalists, and buyers from specialized large-scale retail. It is a unique opportunity to strengthen existing business relationships and open up new markets.

What truly makes our presence effective is the collective dimension of the Sicilian delegation. “Being together with other colleagues, with the support of the Institute, was fundamental,” Andrea emphasizes, “because it facilitates participation and adds value through the strength of the region, which certainly goes beyond individual participation.”

Presenting ourselves as a “Sicily system,” with a strong and recognizable territorial identity, multiplies the visibility of each individual producer and strengthens the overall quality perception of the island’s offering. In an increasingly competitive market, the ability to work as a team becomes a decisive asset.

Within this collective framework, each producer brings their own identity. Ours is clear: extreme specialization in native grape varieties from the province of Trapani, cultivated exclusively under organic farming. No dispersion, no chasing international varietal trends, but absolute focus on what this territory does best: Catarratto, Grillo, Zibibbo, Insolia, and Malvasia. These are grape varieties that have taken root here for centuries, evolving alongside the climate, soil, and local culture.

We work with these varieties both vertically and horizontally: we explore the same grape in different expressions (such as the four versions of Catarratto — Carta d’Oro, Beleda, AV01, Lucido) and across different vintages, showing how time and climatic conditions influence their character.

“The Sicilian value,” reflects Andrea Vesco, “perhaps lies in tradition, as well as in the possibility of interpreting the island in different ways.” Sicilian winemaking is experiencing an extraordinary phase: strengthened by an exceptionally rich ampelographic heritage, it is reinventing itself through innovative production approaches. A return to essentials, to naturalness, to trust in spontaneous processes — precisely the philosophy that guides our organic and biodynamic production.

An important shift also concerns the relationship with alcohol. “It will move toward moderating alcohol levels,” Vesco predicts. “High alcohol content is no longer synonymous with quality. Today, balance is becoming paramount.” Consumers are seeking drinkability, freshness, and elegance. Wines that are less demanding, more immediate, and capable of engaging with new generations.

Participation in Wine Paris 2026 was much more than simply attending a trade fair: it was a moment of dialogue with the international market, an opportunity to test new proposals, gather feedback, and identify emerging trends. It was a chance to tell the story of our wines in person and to let people directly experience the difference made by organic farming, hand harvesting, respectful vinification, and patient aging.