Rallo Recognized as a Historic Brand

We are proud to announce that Rallo has been awarded the status of Historic Brand of National Interest (Marchio Storico di interesse nazionale), the title that Italy’s Ministry of Enterprises and Made in Italy grants to brands that have represented the excellence and productive identity of the country for decades.

That makes 166 years of vineyards, of harvests, of people who have carried this name around the world. The brand was born in 1860 in Marsala with Diego Rallo, in that corner of western Sicily where wine has always tasted of the sea, the wind and the sun. Since then, the Rallo name has travelled through more than a century and a half, passing through several owners, each of whom left their mark.

Since 1996, the Vesco family has been its custodian, writing an important chapter of this story, in the hope that many more pages are yet to be written.

Today, a stamp signed by the Ministry says what we have always known: this name has a history, and that history has never been interrupted.

Today, Rallo continues to tell the story of Marsala and western Sicily through white wines of unmistakable character: from Catarratto to Zibibbo, to the Marsala Vergine Soleras, a symbol of a tradition that time has made precious.

Being a Historic Brand means safeguarding a heritage made of people, knowledge and landscapes, and doing so with an eye on the future: with wines that tell the story of today’s Sicily without forgetting yesterday’s.

We thank everyone who has walked alongside us over the years: our collaborators, our growers, our partners and, above all, you, who choose our wines.